Google Business Profile New Features And Updates 2026
In late 2021, Google made ‘What’s New’ and ‘Events’ posts available to listings in the lodging type categories, but ‘Special Offer’ posts remained unavailable. Much like Google Products, GBP Posts are not available to all businesses. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. To ensure a great experience for your customers, follow the chat guideline
The Google Business Profile Ranking Algorithm (GBPRA) determines whether or not your profile will show on the local pack and map for a particular search. Google doesn’t just want to simply show businesses near a searcher. This is doubly true for multi-location businesses, whether that be in a single town, or across an entire country (or the world). We do not provide website optimization services at this time, but click here to email the head Gorilla to let him know we should! How long has it been since you checked all our business info in your listin
If you have an ‘evergreen’ offer (something you offer year-round), make it into an Offer Post with a long valid period. They might already have an established schedule for offers (for example ‘May half-price sale’) or it might be that they hadn’t thought about offers before. This Post type can include images, some copy, and a CTA. A multi-location business could set up its own access to the API. One of the most high-profile industries that lamented the inability to add Google Business Profile Posts was the hotel and lodgings industr
Keeping your profile current and engaging helps both Google and your customers, which is great for your business overall. By doing these regular checks, you’ll keep your profile fresh and accurate, AI growth marketing agency which helps customers find and choose your business. Google Business Profile attributes are specific details businesses can add to their profile to highlight key features, services, and amenities. Interacting with customer reviews can help boost your search ranking, as Google sees reviews as a signal of an active business profile. Create high-quality posts featuring photos of your products and a call to action (CTA) to try the featured product. Videos, including video tours of the inside of your business, add more context and should be added after your initial profile photo is approve
The Business Description is the first field that allows you to introduce searchers to your business. The Primary Category has the most influence over search visibility, but the Secondary Categories do help ensure your GBP is showing for the widest amount of searches possible. One example we use is a Dermatologist who offers cosmetic injectable services and is struggling to show up. This is an important step because a lot of this information is used by Google to determine whether or not your profile will show up for a search. In step 4 you will now update all of the information about your business on the profile. It can also be used as an effective tool to highlight new or popular products, creating an Instagram-esque mood to bring your profile to a whole new leve
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Menu items, new products, or even amenities like a fireplace and parking lots can help customers learn more about your business. After you upload your cover photo, add new photos highlighting your best features. If you offer multiple services or products, layer the categories to cover everything you offe
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