<?xml version="1.0"?>
<feed xmlns="http://www.w3.org/2005/Atom" xml:lang="en">
	<id>http://bloomwiki.org/index.php?action=history&amp;feed=atom&amp;title=Signs_and_Symbols</id>
	<title>Signs and Symbols - Revision history</title>
	<link rel="self" type="application/atom+xml" href="http://bloomwiki.org/index.php?action=history&amp;feed=atom&amp;title=Signs_and_Symbols"/>
	<link rel="alternate" type="text/html" href="http://bloomwiki.org/index.php?title=Signs_and_Symbols&amp;action=history"/>
	<updated>2026-05-06T15:38:30Z</updated>
	<subtitle>Revision history for this page on the wiki</subtitle>
	<generator>MediaWiki 1.43.0</generator>
	<entry>
		<id>http://bloomwiki.org/index.php?title=Signs_and_Symbols&amp;diff=4754&amp;oldid=prev</id>
		<title>Wordpad: BloomWiki: Signs and Symbols</title>
		<link rel="alternate" type="text/html" href="http://bloomwiki.org/index.php?title=Signs_and_Symbols&amp;diff=4754&amp;oldid=prev"/>
		<updated>2026-04-25T01:57:44Z</updated>

		<summary type="html">&lt;p&gt;BloomWiki: Signs and Symbols&lt;/p&gt;
&lt;table style=&quot;background-color: #fff; color: #202122;&quot; data-mw=&quot;interface&quot;&gt;
				&lt;col class=&quot;diff-marker&quot; /&gt;
				&lt;col class=&quot;diff-content&quot; /&gt;
				&lt;col class=&quot;diff-marker&quot; /&gt;
				&lt;col class=&quot;diff-content&quot; /&gt;
				&lt;tr class=&quot;diff-title&quot; lang=&quot;en&quot;&gt;
				&lt;td colspan=&quot;2&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;← Older revision&lt;/td&gt;
				&lt;td colspan=&quot;2&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;Revision as of 01:57, 25 April 2026&lt;/td&gt;
				&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot; id=&quot;mw-diff-left-l1&quot;&gt;Line 1:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;div style=&quot;background-color: #4B0082; color: #FFFFFF; padding: 20px; border-radius: 8px; margin-bottom: 15px;&quot;&amp;gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;{{BloomIntro}}&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;{{BloomIntro}}&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;Signs and Symbols (Semiotics) is the study of &amp;quot;How anything means anything.&amp;quot; In our world, nothing has a &amp;quot;Natural&amp;quot; meaning—everything from a &amp;quot;Red traffic light&amp;quot; to the word &amp;quot;Apple&amp;quot; or the &amp;quot;Smile on a face&amp;quot; is a &amp;quot;Sign&amp;quot; that we must decode. Developed by thinkers like Ferdinand de Saussure and Charles Sanders Peirce, semiotics explores the &amp;quot;Language of reality.&amp;quot; It asks: &amp;quot;Why does a Dove mean &amp;#039;Peace&amp;#039;?&amp;quot;, &amp;quot;How do brands use &amp;#039;Signs&amp;#039; to trick us into buying things?&amp;quot;, and &amp;quot;Is our entire world just a collection of symbols that we have agreed to believe in?&amp;quot; By studying semiotics, we learn to see the &amp;quot;Hidden messages&amp;quot; in every image, word, and object we encounter.&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;Signs and Symbols (Semiotics) is the study of &amp;quot;How anything means anything.&amp;quot; In our world, nothing has a &amp;quot;Natural&amp;quot; meaning—everything from a &amp;quot;Red traffic light&amp;quot; to the word &amp;quot;Apple&amp;quot; or the &amp;quot;Smile on a face&amp;quot; is a &amp;quot;Sign&amp;quot; that we must decode. Developed by thinkers like Ferdinand de Saussure and Charles Sanders Peirce, semiotics explores the &amp;quot;Language of reality.&amp;quot; It asks: &amp;quot;Why does a Dove mean &amp;#039;Peace&amp;#039;?&amp;quot;, &amp;quot;How do brands use &amp;#039;Signs&amp;#039; to trick us into buying things?&amp;quot;, and &amp;quot;Is our entire world just a collection of symbols that we have agreed to believe in?&amp;quot; By studying semiotics, we learn to see the &amp;quot;Hidden messages&amp;quot; in every image, word, and object we encounter.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;/div&amp;gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;−&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== Remembering ==&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;__TOC__&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt; &lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;div style&lt;/ins&gt;=&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&quot;background-color: #000080; color: #FFFFFF; padding: 20px; border-radius: 8px; margin-bottom: 15px;&quot;&amp;gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;=&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;= &amp;lt;span style=&quot;color: #FFFFFF;&quot;&amp;gt;&lt;/ins&gt;Remembering&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;/span&amp;gt; &lt;/ins&gt;==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* &amp;#039;&amp;#039;&amp;#039;Semiotics&amp;#039;&amp;#039;&amp;#039; — The study of signs and symbols and their use or interpretation.&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* &amp;#039;&amp;#039;&amp;#039;Semiotics&amp;#039;&amp;#039;&amp;#039; — The study of signs and symbols and their use or interpretation.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* &amp;#039;&amp;#039;&amp;#039;Sign&amp;#039;&amp;#039;&amp;#039; — Anything that &amp;quot;Stands for&amp;quot; something else (e.g., a &amp;quot;Golden Arches&amp;quot; sign stands for McDonald&amp;#039;s).&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* &amp;#039;&amp;#039;&amp;#039;Sign&amp;#039;&amp;#039;&amp;#039; — Anything that &amp;quot;Stands for&amp;quot; something else (e.g., a &amp;quot;Golden Arches&amp;quot; sign stands for McDonald&amp;#039;s).&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot; id=&quot;mw-diff-left-l18&quot;&gt;Line 18:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 23:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* &amp;#039;&amp;#039;&amp;#039;Paradigm&amp;#039;&amp;#039;&amp;#039; — A &amp;quot;Category&amp;quot; of signs you can choose from (e.g., the menu at a restaurant).&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* &amp;#039;&amp;#039;&amp;#039;Paradigm&amp;#039;&amp;#039;&amp;#039; — A &amp;quot;Category&amp;quot; of signs you can choose from (e.g., the menu at a restaurant).&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* &amp;#039;&amp;#039;&amp;#039;Syntagm&amp;#039;&amp;#039;&amp;#039; — The &amp;quot;Sequence&amp;quot; or &amp;quot;Order&amp;quot; of signs (e.g., the order of a 3-course meal).&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* &amp;#039;&amp;#039;&amp;#039;Syntagm&amp;#039;&amp;#039;&amp;#039; — The &amp;quot;Sequence&amp;quot; or &amp;quot;Order&amp;quot; of signs (e.g., the order of a 3-course meal).&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;/div&amp;gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;−&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== Understanding ==&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;div style&lt;/ins&gt;=&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&quot;background-color: #006400; color: #FFFFFF; padding: 20px; border-radius: 8px; margin-bottom: 15px;&quot;&amp;gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;=&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;= &amp;lt;span style=&quot;color: #FFFFFF;&quot;&amp;gt;&lt;/ins&gt;Understanding&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;/span&amp;gt; &lt;/ins&gt;==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;Semiotics is understood through &amp;#039;&amp;#039;&amp;#039;Decoding&amp;#039;&amp;#039;&amp;#039; and &amp;#039;&amp;#039;&amp;#039;Agreement&amp;#039;&amp;#039;&amp;#039;.&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;Semiotics is understood through &amp;#039;&amp;#039;&amp;#039;Decoding&amp;#039;&amp;#039;&amp;#039; and &amp;#039;&amp;#039;&amp;#039;Agreement&amp;#039;&amp;#039;&amp;#039;.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot; id=&quot;mw-diff-left-l40&quot;&gt;Line 40:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 47:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;#039;&amp;#039;&amp;#039;The &amp;#039;Floating Signifier&amp;#039;&amp;#039;&amp;#039;&amp;#039;&amp;#039;: A concept by Claude Lévi-Strauss. Some signs have &amp;quot;No fixed meaning&amp;quot;—they can mean &amp;quot;Whatever the speaker wants them to mean.&amp;quot; Words like &amp;quot;Freedom,&amp;quot; &amp;quot;Justice,&amp;quot; or &amp;quot;Modern&amp;quot; are floating signifiers; they are used by everyone but mean something different to every person.&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;#039;&amp;#039;&amp;#039;The &amp;#039;Floating Signifier&amp;#039;&amp;#039;&amp;#039;&amp;#039;&amp;#039;: A concept by Claude Lévi-Strauss. Some signs have &amp;quot;No fixed meaning&amp;quot;—they can mean &amp;quot;Whatever the speaker wants them to mean.&amp;quot; Words like &amp;quot;Freedom,&amp;quot; &amp;quot;Justice,&amp;quot; or &amp;quot;Modern&amp;quot; are floating signifiers; they are used by everyone but mean something different to every person.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;/div&amp;gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;−&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== Applying ==&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;div style&lt;/ins&gt;=&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&quot;background-color: #8B0000; color: #FFFFFF; padding: 20px; border-radius: 8px; margin-bottom: 15px;&quot;&amp;gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;=&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;= &amp;lt;span style=&quot;color: #FFFFFF;&quot;&amp;gt;&lt;/ins&gt;Applying&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;/span&amp;gt; &lt;/ins&gt;==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;#039;&amp;#039;&amp;#039;Modeling &amp;#039;The Sign Decoder&amp;#039; (Breaking down an image into its semiotic layers):&amp;#039;&amp;#039;&amp;#039;&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;#039;&amp;#039;&amp;#039;Modeling &amp;#039;The Sign Decoder&amp;#039; (Breaking down an image into its semiotic layers):&amp;#039;&amp;#039;&amp;#039;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;lt;syntaxhighlight lang=&amp;quot;python&amp;quot;&amp;gt;&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;lt;syntaxhighlight lang=&amp;quot;python&amp;quot;&amp;gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot; id=&quot;mw-diff-left-l76&quot;&gt;Line 76:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 85:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;: &amp;#039;&amp;#039;&amp;#039;Emoji&amp;#039;&amp;#039;&amp;#039; → The first &amp;quot;Digital Hieroglyphics.&amp;quot; Emoji are &amp;quot;Icons&amp;quot; that have become &amp;quot;Symbols&amp;quot; with complex &amp;quot;Connotations&amp;quot; (e.g., the &amp;quot;Skull&amp;quot; emoji meaning &amp;quot;That&amp;#039;s funny&amp;quot;).&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;: &amp;#039;&amp;#039;&amp;#039;Emoji&amp;#039;&amp;#039;&amp;#039; → The first &amp;quot;Digital Hieroglyphics.&amp;quot; Emoji are &amp;quot;Icons&amp;quot; that have become &amp;quot;Symbols&amp;quot; with complex &amp;quot;Connotations&amp;quot; (e.g., the &amp;quot;Skull&amp;quot; emoji meaning &amp;quot;That&amp;#039;s funny&amp;quot;).&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;: &amp;#039;&amp;#039;&amp;#039;Semiotics of the Kitchen&amp;#039;&amp;#039;&amp;#039; → Martha Rosler&amp;#039;s art piece that showed how &amp;quot;Kitchen tools&amp;quot; are signs of &amp;quot;Female oppression&amp;quot; or &amp;quot;Labor,&amp;quot; depending on how they are used.&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;: &amp;#039;&amp;#039;&amp;#039;Semiotics of the Kitchen&amp;#039;&amp;#039;&amp;#039; → Martha Rosler&amp;#039;s art piece that showed how &amp;quot;Kitchen tools&amp;quot; are signs of &amp;quot;Female oppression&amp;quot; or &amp;quot;Labor,&amp;quot; depending on how they are used.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;/div&amp;gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;−&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== Analyzing ==&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;div style&lt;/ins&gt;=&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&quot;background-color: #8B4500; color: #FFFFFF; padding: 20px; border-radius: 8px; margin-bottom: 15px;&quot;&amp;gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;=&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;= &amp;lt;span style=&quot;color: #FFFFFF;&quot;&amp;gt;&lt;/ins&gt;Analyzing&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;/span&amp;gt; &lt;/ins&gt;==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;{| class=&amp;quot;wikitable&amp;quot;&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;{| class=&amp;quot;wikitable&amp;quot;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;|+ Saussure vs. Peirce&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;|+ Saussure vs. Peirce&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot; id=&quot;mw-diff-left-l92&quot;&gt;Line 92:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 103:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;#039;&amp;#039;&amp;#039;The Concept of &amp;quot;Myth&amp;quot; (Roland Barthes)&amp;#039;&amp;#039;&amp;#039;: Analyzing why we think things are &amp;quot;Natural.&amp;quot; Barthes argued that culture takes a &amp;quot;Sign&amp;quot; (like &amp;quot;French Wine&amp;quot;) and turns it into a &amp;quot;Myth&amp;quot; (&amp;quot;Wine is part of the French soul&amp;quot;). By making it a myth, we forget that it was &amp;quot;Invented&amp;quot; by humans, and we start to think of it as &amp;quot;The way things are.&amp;quot;&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;#039;&amp;#039;&amp;#039;The Concept of &amp;quot;Myth&amp;quot; (Roland Barthes)&amp;#039;&amp;#039;&amp;#039;: Analyzing why we think things are &amp;quot;Natural.&amp;quot; Barthes argued that culture takes a &amp;quot;Sign&amp;quot; (like &amp;quot;French Wine&amp;quot;) and turns it into a &amp;quot;Myth&amp;quot; (&amp;quot;Wine is part of the French soul&amp;quot;). By making it a myth, we forget that it was &amp;quot;Invented&amp;quot; by humans, and we start to think of it as &amp;quot;The way things are.&amp;quot;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;/div&amp;gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;−&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== Evaluating ==&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;div style&lt;/ins&gt;=&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&quot;background-color: #483D8B; color: #FFFFFF; padding: 20px; border-radius: 8px; margin-bottom: 15px;&quot;&amp;gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;=&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;= &amp;lt;span style=&quot;color: #FFFFFF;&quot;&amp;gt;&lt;/ins&gt;Evaluating&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;/span&amp;gt; &lt;/ins&gt;==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;Evaluating semiotics:&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;Evaluating semiotics:&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;# &amp;#039;&amp;#039;&amp;#039;The &amp;quot;Real&amp;quot; World&amp;#039;&amp;#039;&amp;#039;: If everything is just a &amp;quot;Sign,&amp;quot; does &amp;quot;Reality&amp;quot; even exist? (The &amp;quot;Post-modern&amp;quot; fear that we are living in a world of &amp;quot;Copies without originals&amp;quot;).&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;# &amp;#039;&amp;#039;&amp;#039;The &amp;quot;Real&amp;quot; World&amp;#039;&amp;#039;&amp;#039;: If everything is just a &amp;quot;Sign,&amp;quot; does &amp;quot;Reality&amp;quot; even exist? (The &amp;quot;Post-modern&amp;quot; fear that we are living in a world of &amp;quot;Copies without originals&amp;quot;).&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot; id=&quot;mw-diff-left-l99&quot;&gt;Line 99:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 112:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;# &amp;#039;&amp;#039;&amp;#039;AI Understanding&amp;#039;&amp;#039;&amp;#039;: Does an AI &amp;quot;Understand&amp;quot; the &amp;quot;Signified&amp;quot; (the concept) or is it just &amp;quot;Predicting the next Signifier&amp;quot; (the word)?&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;# &amp;#039;&amp;#039;&amp;#039;AI Understanding&amp;#039;&amp;#039;&amp;#039;: Does an AI &amp;quot;Understand&amp;quot; the &amp;quot;Signified&amp;quot; (the concept) or is it just &amp;quot;Predicting the next Signifier&amp;quot; (the word)?&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;# &amp;#039;&amp;#039;&amp;#039;Manipulaton&amp;#039;&amp;#039;&amp;#039;: Is semiotics a &amp;quot;Weapon&amp;quot; used by advertisers to &amp;quot;Program&amp;quot; our desires?&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;# &amp;#039;&amp;#039;&amp;#039;Manipulaton&amp;#039;&amp;#039;&amp;#039;: Is semiotics a &amp;quot;Weapon&amp;quot; used by advertisers to &amp;quot;Program&amp;quot; our desires?&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;/div&amp;gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;−&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== Creating ==&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;div style&lt;/ins&gt;=&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&quot;background-color: #2F4F4F; color: #FFFFFF; padding: 20px; border-radius: 8px; margin-bottom: 15px;&quot;&amp;gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;=&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;= &amp;lt;span style=&quot;color: #FFFFFF;&quot;&amp;gt;&lt;/ins&gt;Creating&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;/span&amp;gt; &lt;/ins&gt;==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;Future Frontiers:&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;Future Frontiers:&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;# &amp;#039;&amp;#039;&amp;#039;Universal Visual Languages&amp;#039;&amp;#039;&amp;#039;: Designing a set of &amp;quot;Icons and Indices&amp;quot; that can be used to warn &amp;quot;Humans 10,000 years from now&amp;quot; about &amp;quot;Nuclear Waste&amp;quot; buried underground.&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;# &amp;#039;&amp;#039;&amp;#039;Universal Visual Languages&amp;#039;&amp;#039;&amp;#039;: Designing a set of &amp;quot;Icons and Indices&amp;quot; that can be used to warn &amp;quot;Humans 10,000 years from now&amp;quot; about &amp;quot;Nuclear Waste&amp;quot; buried underground.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot; id=&quot;mw-diff-left-l111&quot;&gt;Line 111:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 126:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;[[Category:Media Studies]]&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;[[Category:Media Studies]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;[[Category:Semiotics and Communication]]&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;[[Category:Semiotics and Communication]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;/div&amp;gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Wordpad</name></author>
	</entry>
	<entry>
		<id>http://bloomwiki.org/index.php?title=Signs_and_Symbols&amp;diff=1731&amp;oldid=prev</id>
		<title>Wordpad: BloomWiki: Signs and Symbols</title>
		<link rel="alternate" type="text/html" href="http://bloomwiki.org/index.php?title=Signs_and_Symbols&amp;diff=1731&amp;oldid=prev"/>
		<updated>2026-04-23T15:25:55Z</updated>

		<summary type="html">&lt;p&gt;BloomWiki: Signs and Symbols&lt;/p&gt;
&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;{{BloomIntro}}&lt;br /&gt;
Signs and Symbols (Semiotics) is the study of &amp;quot;How anything means anything.&amp;quot; In our world, nothing has a &amp;quot;Natural&amp;quot; meaning—everything from a &amp;quot;Red traffic light&amp;quot; to the word &amp;quot;Apple&amp;quot; or the &amp;quot;Smile on a face&amp;quot; is a &amp;quot;Sign&amp;quot; that we must decode. Developed by thinkers like Ferdinand de Saussure and Charles Sanders Peirce, semiotics explores the &amp;quot;Language of reality.&amp;quot; It asks: &amp;quot;Why does a Dove mean &amp;#039;Peace&amp;#039;?&amp;quot;, &amp;quot;How do brands use &amp;#039;Signs&amp;#039; to trick us into buying things?&amp;quot;, and &amp;quot;Is our entire world just a collection of symbols that we have agreed to believe in?&amp;quot; By studying semiotics, we learn to see the &amp;quot;Hidden messages&amp;quot; in every image, word, and object we encounter.&lt;br /&gt;
&lt;br /&gt;
== Remembering ==&lt;br /&gt;
* &amp;#039;&amp;#039;&amp;#039;Semiotics&amp;#039;&amp;#039;&amp;#039; — The study of signs and symbols and their use or interpretation.&lt;br /&gt;
* &amp;#039;&amp;#039;&amp;#039;Sign&amp;#039;&amp;#039;&amp;#039; — Anything that &amp;quot;Stands for&amp;quot; something else (e.g., a &amp;quot;Golden Arches&amp;quot; sign stands for McDonald&amp;#039;s).&lt;br /&gt;
* &amp;#039;&amp;#039;&amp;#039;The Two Parts of a Sign (Saussure)&amp;#039;&amp;#039;&amp;#039;:&lt;br /&gt;
** &amp;#039;&amp;#039;&amp;#039;Signifier&amp;#039;&amp;#039;&amp;#039; — The &amp;quot;Physical form&amp;quot; (The sound of the word &amp;#039;Dog&amp;#039; or the drawing of a dog).&lt;br /&gt;
** &amp;#039;&amp;#039;&amp;#039;Signified&amp;#039;&amp;#039;&amp;#039; — The &amp;quot;Concept&amp;quot; in your head (The idea of a four-legged barking animal).&lt;br /&gt;
* &amp;#039;&amp;#039;&amp;#039;Peirce’s Three Types of Signs&amp;#039;&amp;#039;&amp;#039;:&lt;br /&gt;
** &amp;#039;&amp;#039;&amp;#039;Icon&amp;#039;&amp;#039;&amp;#039; — A sign that &amp;quot;Looks like&amp;quot; what it means (e.g., a picture of a fire).&lt;br /&gt;
** &amp;#039;&amp;#039;&amp;#039;Index&amp;#039;&amp;#039;&amp;#039; — A sign that has a &amp;quot;Direct connection&amp;quot; to what it means (e.g., &amp;quot;Smoke&amp;quot; is an index of &amp;quot;Fire&amp;quot;).&lt;br /&gt;
** &amp;#039;&amp;#039;&amp;#039;Symbol&amp;#039;&amp;#039;&amp;#039; — A sign that has an &amp;quot;Arbitrary connection&amp;quot; (e.g., the word &amp;quot;FIRE&amp;quot; has nothing to do with heat; we just agreed on it).&lt;br /&gt;
* &amp;#039;&amp;#039;&amp;#039;Denotation&amp;#039;&amp;#039;&amp;#039; — The &amp;quot;Literal&amp;quot; or &amp;quot;Dictionary&amp;quot; meaning of a sign (e.g., &amp;quot;Rose&amp;quot; = A red flower).&lt;br /&gt;
* &amp;#039;&amp;#039;&amp;#039;Connotation&amp;#039;&amp;#039;&amp;#039; — The &amp;quot;Emotional&amp;quot; or &amp;quot;Cultural&amp;quot; meaning (e.g., &amp;quot;Rose&amp;quot; = Love, Passion, or Romance).&lt;br /&gt;
* &amp;#039;&amp;#039;&amp;#039;Myth&amp;#039;&amp;#039;&amp;#039; — Roland Barthes&amp;#039;s idea that culture takes a sign and turns it into a &amp;quot;Natural truth&amp;quot; (e.g., &amp;quot;Diamonds&amp;quot; = &amp;quot;Eternal Love&amp;quot;).&lt;br /&gt;
* &amp;#039;&amp;#039;&amp;#039;Intertextuality&amp;#039;&amp;#039;&amp;#039; — The idea that every sign &amp;quot;Refers&amp;quot; to other signs (e.g., a movie that &amp;quot;Winks&amp;quot; at another movie).&lt;br /&gt;
* &amp;#039;&amp;#039;&amp;#039;Paradigm&amp;#039;&amp;#039;&amp;#039; — A &amp;quot;Category&amp;quot; of signs you can choose from (e.g., the menu at a restaurant).&lt;br /&gt;
* &amp;#039;&amp;#039;&amp;#039;Syntagm&amp;#039;&amp;#039;&amp;#039; — The &amp;quot;Sequence&amp;quot; or &amp;quot;Order&amp;quot; of signs (e.g., the order of a 3-course meal).&lt;br /&gt;
&lt;br /&gt;
== Understanding ==&lt;br /&gt;
Semiotics is understood through &amp;#039;&amp;#039;&amp;#039;Decoding&amp;#039;&amp;#039;&amp;#039; and &amp;#039;&amp;#039;&amp;#039;Agreement&amp;#039;&amp;#039;&amp;#039;.&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;1. The Arbitrary Nature of the Sign&amp;#039;&amp;#039;&amp;#039;:&lt;br /&gt;
The word &amp;quot;Water&amp;quot; is not &amp;quot;Wet.&amp;quot;&lt;br /&gt;
* There is no reason why the sound &amp;quot;Water&amp;quot; means H2O. In Spanish, it is &amp;quot;Agua.&amp;quot; In Japanese, it is &amp;quot;Mizu.&amp;quot;&lt;br /&gt;
* This proves that language is a &amp;quot;Social Contract.&amp;quot; We only understand each other because we &amp;quot;Agree&amp;quot; on the signs.&lt;br /&gt;
* If we &amp;quot;Change the agreement,&amp;quot; we change the world.&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;2. Connotation (The Layer of Meaning)&amp;#039;&amp;#039;&amp;#039;:&lt;br /&gt;
A simple &amp;quot;Suit&amp;quot; is never just a suit.&lt;br /&gt;
* **Denotation**: A set of clothes made of wool.&lt;br /&gt;
* **Connotation**: Power, Money, Business, &amp;quot;The Man,&amp;quot; or &amp;quot;Being Boring.&amp;quot;&lt;br /&gt;
* Companies spend billions of dollars on &amp;quot;Branding&amp;quot; to change the &amp;quot;Connotation&amp;quot; of their logo.&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;3. Icon, Index, Symbol (The Peirce Triangle)&amp;#039;&amp;#039;&amp;#039;:&lt;br /&gt;
* If you see a &amp;quot;Drawing of a heart&amp;quot; on a bathroom door, it&amp;#039;s an **Icon** (it looks like a person).&lt;br /&gt;
* If you see &amp;quot;Steam&amp;quot; coming out from under the door, it&amp;#039;s an **Index** (it means someone is taking a shower).&lt;br /&gt;
* If you see a &amp;quot;Red Hexagon&amp;quot; outside, it&amp;#039;s a **Symbol** (it means &amp;#039;STOP&amp;#039; only because the law says so).&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;The &amp;#039;Floating Signifier&amp;#039;&amp;#039;&amp;#039;&amp;#039;&amp;#039;: A concept by Claude Lévi-Strauss. Some signs have &amp;quot;No fixed meaning&amp;quot;—they can mean &amp;quot;Whatever the speaker wants them to mean.&amp;quot; Words like &amp;quot;Freedom,&amp;quot; &amp;quot;Justice,&amp;quot; or &amp;quot;Modern&amp;quot; are floating signifiers; they are used by everyone but mean something different to every person.&lt;br /&gt;
&lt;br /&gt;
== Applying ==&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Modeling &amp;#039;The Sign Decoder&amp;#039; (Breaking down an image into its semiotic layers):&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
&amp;lt;syntaxhighlight lang=&amp;quot;python&amp;quot;&amp;gt;&lt;br /&gt;
def decode_sign(object_name, cultural_context):&lt;br /&gt;
    &amp;quot;&amp;quot;&amp;quot;&lt;br /&gt;
    Shows how &amp;#039;Context&amp;#039; changes the &amp;#039;Signified&amp;#039;.&lt;br /&gt;
    &amp;quot;&amp;quot;&amp;quot;&lt;br /&gt;
    # Literal meaning is always the same&lt;br /&gt;
    denotation = f&amp;quot;A physical {object_name}.&amp;quot;&lt;br /&gt;
    &lt;br /&gt;
    # Connotation changes based on culture&lt;br /&gt;
    if object_name == &amp;quot;Owl&amp;quot;:&lt;br /&gt;
        if cultural_context == &amp;quot;Greek&amp;quot;:&lt;br /&gt;
            connotation = &amp;quot;Wisdom / Athena&amp;quot;&lt;br /&gt;
        elif cultural_context == &amp;quot;Ancient Aztec&amp;quot;:&lt;br /&gt;
            connotation = &amp;quot;Death / Evil Omens&amp;quot;&lt;br /&gt;
        else:&lt;br /&gt;
            connotation = &amp;quot;Nature / Night&amp;quot;&lt;br /&gt;
            &lt;br /&gt;
    return {&lt;br /&gt;
        &amp;quot;Signifier&amp;quot;: object_name,&lt;br /&gt;
        &amp;quot;Denotation&amp;quot;: denotation,&lt;br /&gt;
        &amp;quot;Connotation&amp;quot;: connotation&lt;br /&gt;
    }&lt;br /&gt;
&lt;br /&gt;
# Decoding an &amp;#039;Owl&amp;#039; in different cultures&lt;br /&gt;
print(decode_sign(&amp;quot;Owl&amp;quot;, &amp;quot;Greek&amp;quot;))&lt;br /&gt;
print(decode_sign(&amp;quot;Owl&amp;quot;, &amp;quot;Ancient Aztec&amp;quot;))&lt;br /&gt;
&amp;lt;/syntaxhighlight&amp;gt;&lt;br /&gt;
&lt;br /&gt;
; Semiotic Landmarks&lt;br /&gt;
: &amp;#039;&amp;#039;&amp;#039;The &amp;#039;Marlboro Man&amp;#039;&amp;#039;&amp;#039;&amp;#039; → A classic semiotic study: How a cigarette brand used the &amp;quot;Symbol&amp;quot; of a cowboy to turn &amp;quot;Unhealthy smoking&amp;quot; into a sign of &amp;quot;Independence and Manhood.&amp;quot;&lt;br /&gt;
: &amp;#039;&amp;#039;&amp;#039;Traffic Lights&amp;#039;&amp;#039;&amp;#039; → The most successful &amp;quot;Global Semiotic System&amp;quot; on Earth. Everyone on the planet &amp;quot;Agrees&amp;quot; on what Red, Yellow, and Green mean, even if they don&amp;#039;t speak the same language.&lt;br /&gt;
: &amp;#039;&amp;#039;&amp;#039;Emoji&amp;#039;&amp;#039;&amp;#039; → The first &amp;quot;Digital Hieroglyphics.&amp;quot; Emoji are &amp;quot;Icons&amp;quot; that have become &amp;quot;Symbols&amp;quot; with complex &amp;quot;Connotations&amp;quot; (e.g., the &amp;quot;Skull&amp;quot; emoji meaning &amp;quot;That&amp;#039;s funny&amp;quot;).&lt;br /&gt;
: &amp;#039;&amp;#039;&amp;#039;Semiotics of the Kitchen&amp;#039;&amp;#039;&amp;#039; → Martha Rosler&amp;#039;s art piece that showed how &amp;quot;Kitchen tools&amp;quot; are signs of &amp;quot;Female oppression&amp;quot; or &amp;quot;Labor,&amp;quot; depending on how they are used.&lt;br /&gt;
&lt;br /&gt;
== Analyzing ==&lt;br /&gt;
{| class=&amp;quot;wikitable&amp;quot;&lt;br /&gt;
|+ Saussure vs. Peirce&lt;br /&gt;
! Feature !! Ferdinand de Saussure (Dyadic) !! Charles Sanders Peirce (Triadic)&lt;br /&gt;
|-&lt;br /&gt;
| Structure || 2 parts (Signifier / Signified) || 3 parts (Representamen / Object / Interpretant)&lt;br /&gt;
|-&lt;br /&gt;
| Focus || Language and Linguistics || Logic and &amp;quot;Everything&amp;quot;&lt;br /&gt;
|-&lt;br /&gt;
| View of Meaning || Arbitrary and Social || Based on Icon/Index/Symbol&lt;br /&gt;
|-&lt;br /&gt;
| Analogy || A &amp;#039;Coin&amp;#039; (two sides) || A &amp;#039;Triangle&amp;#039;&lt;br /&gt;
|}&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;The Concept of &amp;quot;Myth&amp;quot; (Roland Barthes)&amp;#039;&amp;#039;&amp;#039;: Analyzing why we think things are &amp;quot;Natural.&amp;quot; Barthes argued that culture takes a &amp;quot;Sign&amp;quot; (like &amp;quot;French Wine&amp;quot;) and turns it into a &amp;quot;Myth&amp;quot; (&amp;quot;Wine is part of the French soul&amp;quot;). By making it a myth, we forget that it was &amp;quot;Invented&amp;quot; by humans, and we start to think of it as &amp;quot;The way things are.&amp;quot;&lt;br /&gt;
&lt;br /&gt;
== Evaluating ==&lt;br /&gt;
Evaluating semiotics:&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;The &amp;quot;Real&amp;quot; World&amp;#039;&amp;#039;&amp;#039;: If everything is just a &amp;quot;Sign,&amp;quot; does &amp;quot;Reality&amp;quot; even exist? (The &amp;quot;Post-modern&amp;quot; fear that we are living in a world of &amp;quot;Copies without originals&amp;quot;).&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;Cultural Blindness&amp;#039;&amp;#039;&amp;#039;: Why do &amp;quot;Western&amp;quot; signs often &amp;quot;Offend&amp;quot; other cultures? (e.g., a &amp;quot;Thumbs Up&amp;quot; is a &amp;quot;Good&amp;quot; sign in the US but an &amp;quot;Insult&amp;quot; in parts of the Middle East).&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;AI Understanding&amp;#039;&amp;#039;&amp;#039;: Does an AI &amp;quot;Understand&amp;quot; the &amp;quot;Signified&amp;quot; (the concept) or is it just &amp;quot;Predicting the next Signifier&amp;quot; (the word)?&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;Manipulaton&amp;#039;&amp;#039;&amp;#039;: Is semiotics a &amp;quot;Weapon&amp;quot; used by advertisers to &amp;quot;Program&amp;quot; our desires?&lt;br /&gt;
&lt;br /&gt;
== Creating ==&lt;br /&gt;
Future Frontiers:&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;Universal Visual Languages&amp;#039;&amp;#039;&amp;#039;: Designing a set of &amp;quot;Icons and Indices&amp;quot; that can be used to warn &amp;quot;Humans 10,000 years from now&amp;quot; about &amp;quot;Nuclear Waste&amp;quot; buried underground.&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;Hyper-Personalized Symbols&amp;#039;&amp;#039;&amp;#039;: Using AI to create &amp;quot;Custom Logos and Signs&amp;quot; that only **you** understand, based on your personal memories and dreams.&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;Neural Semiotics&amp;#039;&amp;#039;&amp;#039;: Using &amp;quot;Brain Scans&amp;quot; to see the &amp;quot;Signified&amp;quot; (the thought) directly, skipping the need for &amp;quot;Signifiers&amp;quot; (words) entirely.&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;Semiotic Hacking&amp;#039;&amp;#039;&amp;#039;: A new type of &amp;quot;Activism&amp;quot; where people &amp;quot;Change the connotation&amp;quot; of a famous logo (like &amp;quot;Culture Jamming&amp;quot;) to reveal the &amp;quot;Hidden truth&amp;quot; behind the brand.&lt;br /&gt;
&lt;br /&gt;
[[Category:Linguistics]]&lt;br /&gt;
[[Category:Philosophy]]&lt;br /&gt;
[[Category:Media Studies]]&lt;br /&gt;
[[Category:Semiotics and Communication]]&lt;/div&gt;</summary>
		<author><name>Wordpad</name></author>
	</entry>
</feed>