Editing Mental Accounting (section)

== <span style="color: #FFFFFF;">Analyzing</span> ==
{| class="wikitable"
|+ Rational vs. Behavioral Budgeting
! Feature !! Rational Accounting !! Mental Accounting
|-
| Money Type || Fungible (All same) || Labeled (Specific uses)
|-
| Focus || Total Net Worth || "Buckets" and "Categories"
|-
| Time Horizon || Long-term || Short-term (Monthly/Weekly)
|-
| Decision Rule || "Can I afford this?" || "Is there money in this specific bucket?"
|-
| Analogy || A 'Reservoir' || A 'Set of Envelopes'
|}

'''The Concept of "Bracketing"''': Analyzing "When the game ends." We "Close our accounts" at certain times (e.g., the "New Year," the "End of the Month"). This is why "Gym Memberships" sell in January—people "Reset" their "Health Bucket" and feel they have "Unlimited funds" for it.
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