Editing Media Theory (section)

== <span style="color: #FFFFFF;">Analyzing</span> ==
{| class="wikitable"
|+ Old Media vs. New Media
! Feature !! Old Media (TV/Print) !! New Media (Social/Web)
|-
| Direction || One-to-Many || Many-to-Many / Participatory
|-
| Gatekeeper || Strong (Editors/Producers) || Weak (Anyone can post)
|-
| Speed || Slow (Daily/Weekly) || Instant (Millisecond)
|-
| Cost of Entry || High (Millions for a TV station) || Zero (A free account)
|}

'''The Concept of "Encoding and Decoding"''': Stuart Hall argued that media isn't just "sent" and "received."
1. '''The Producer''' encodes a message with a specific meaning.
2. '''The Audience''' decodes it based on their own culture.
An audience might "reject" the intended meaning entirely. Analyzing these "Mismatches" is how we understand why a commercial might work in one country but cause a riot in another.
</div>

<div style="background-color: #483D8B; color: #FFFFFF; padding: 20px; border-radius: 8px; margin-bottom: 15px;">