Editing Metaphor and Conceptual Framing (section)

== <span style="color: #FFFFFF;">Applying</span> ==
'''Modeling 'The Metaphor Mapper' (Breaking down an abstract phrase into its domains):'''
<syntaxhighlight lang="python">
def analyze_metaphor(phrase):
    """
    Identifies Source and Target.
    """
    if "save" in phrase or "waste" in phrase or "cost" in phrase:
        source = "MONEY / RESOURCE"
    elif "attack" in phrase or "defend" in phrase or "strategy" in phrase:
        source = "WAR / COMBAT"
    elif "digest" in phrase or "swallow" in phrase or "bitter" in phrase:
        source = "FOOD / EATING"
    else:
        source = "UNKNOWN"
        
    return f"Phrase: '{phrase}' | SOURCE: {source} | EFFECT: Changes your mindset!"

# Case: "I can't swallow that idea."
print(analyze_metaphor("I can't swallow that idea."))
# Case: "He defended his thesis."
print(analyze_metaphor("He defended his thesis."))
</syntaxhighlight>

; Metaphor Landmarks
: '''The 'Tax Relief' Frame''' → Lakoff's famous example. Using the word 'Relief' implies that "Taxes are a disease" or a "Burden." Once you accept the word, you have "Accepted the frame" that taxes are "Bad."
: '''Ideas as 'Building' ''' → "You have a 'Solid foundation' for your theory." This metaphor makes us value "Structure" and "Stability."
: '''Love as a 'Journey' ''' → "We have come a 'Long way' together." "Our relationship is at a 'Dead end'." This metaphor makes us focus on "Progress" and "Destination."
: '''The 'Computer' Brain''' → (See Article 482). The modern metaphor: **THE BRAIN IS A COMPUTER**. This makes us see ourselves as "Processors" with "Hard drives," and it "Hides" the fact that we are "Biological and Emotional."
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