Editing Framing and Priming (section)

== <span style="color: #FFFFFF;">Applying</span> ==
'''Modeling 'The Framing Effect' (Calculating the 'Perceived Value' of different frames):'''
<syntaxhighlight lang="python">
def evaluate_frame(success_rate):
    """
    Shows why 'Positive' frames are safer for public support.
    """
    gain_frame = f"{success_rate}% Chance of Success"
    loss_frame = f"{100 - success_rate}% Chance of Failure"
    
    return {
        "Scenario": "New Medical Treatment",
        "Positive (Gain)": gain_frame,
        "Negative (Loss)": loss_frame,
        "Prediction": "People will PREFER the Gain Frame."
    }

# Case: A 90% effective vaccine
print(evaluate_frame(90))
</syntaxhighlight>

; Framing Landmarks
: '''The 'Tversky and Kahneman' Discovery (1981)''' → The "Birth of Behavioral Economics": they proved that humans are "Inconsistent" and can be "Nudged" just by changing the "Framing."
: '''Political 'Spin'''' → Frank Luntz, the famous pollster, who taught politicians to say 'Climate Change' instead of 'Global Warming' because it sounds "Less scary."
: '''The 'Priming' Controversy''' → In 2012, many famous priming studies (like the 'Walking Slower' study) failed to "Replicate," leading to a "Crisis" in psychology about how strong these effects really are.
: '''Charity Appeals''' → Why charities show a "Single Child" instead of a "Million Hungry People." The "Single Frame" creates "Empathy," while the "Massive Frame" creates "Apathy."
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