Editing Anchoring and Framing (section)

== <span style="color: #FFFFFF;">Applying</span> ==
'''Modeling 'The Anchoring Effect' (Negotiating a Salary):'''
<syntaxhighlight lang="python">
def simulate_negotiation(initial_anchor, actual_value):
    """
    Shows how the first number mentioned 'Pulls' the final result.
    """
    # Simple model: Final result is the average of value and anchor
    final_price = (initial_anchor + actual_value) / 2
    
    impact = ((final_price / actual_value) - 1) * 100
    return {
        "Anchor": initial_anchor,
        "Actual Value": actual_value,
        "Final Agreed": round(final_price, 2),
        "Bias Impact": f"{impact:+.1f}%"
    }

# High anchor (Asking for too much)
high = simulate_negotiation(100000, 80000)
print(f"High Anchor Result: {high['Final Agreed']} ({high['Bias Impact']})")

# Low anchor (The boss offers first)
low = simulate_negotiation(60000, 80000)
print(f"Low Anchor Result: {low['Final Agreed']} ({low['Bias Impact']})")
</syntaxhighlight>

; Context Landmarks
: '''Menu Engineering''' → Restaurants place an "Extremely Expensive" item at the top of the menu to act as an anchor, making the other dishes seem reasonably priced.
: '''Charity Donations''' → When a website asks for "$50, $100, $500," they are anchoring you toward a higher donation than if they left the box empty.
: '''Product Labels''' → "Save 50%" is a framing trick; it focuses your mind on the "Gain" (saving) rather than the "Loss" (spending the other 50%).
: '''Gas Stations''' → Charging more for credit is seen as a "Penalty," but giving a "Cash Discount" is seen as a "Reward." Most stations use the discount frame because customers hate penalties.
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