Editing Social Movements (section)

== <span style="color: #FFFFFF;">Understanding</span> ==
Social movements don't just happen; they are built.

'''The Lifecycle of a Movement (Blumer/Mauss)''':
1. '''Emergence''': People realize there is a problem and start to organize.
2. '''Coalescence''': The movement becomes organized and recruits members. Leaders emerge.
3. '''Bureaucratization''': The movement becomes a formal organization with a budget and staff.
4. '''Decline''': The movement either succeeds, fails, is co-opted (absorbed by the state), or becomes a permanent part of the mainstream.

'''Framing (The "Story")''': To get people to join, you must "Frame" the problem.
* '''Diagnostic Framing''': Defining what the problem is and who is to blame.
* '''Prognostic Framing''': Offering a solution.
* '''Motivational Framing''': A "call to action" that gives people a reason to help.

'''Resource Mobilization''': A movement needs more than just "anger." It needs '''Money''' (to print signs or run ads), '''People''' (to show up to marches), '''Leadership''' (to negotiate), and '''Media''' (to tell their story to the world).
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