Editing Media Theory (section)

== <span style="color: #FFFFFF;">Understanding</span> ==
Media theory is understood through the '''Impact of Technology on the Senses'''.

'''1. Hot vs. Cool Media (McLuhan)''':
* '''Hot Media''': High-definition media that engages one sense fully and requires little "work" from the audience (e.g., Film, Radio).
* '''Cool Media''': Low-definition media that requires the audience to "fill in the gaps" (e.g., Comics, Television, Telephone).

'''2. The Global Village''':
Media technology (specifically the internet) has "shrunk" the world. We can now feel the pain of someone on the other side of the planet instantly. However, this doesn't always lead to peace; sometimes it leads to "tribalism" as we find our small, niche groups online instead of connecting with our physical neighbors.

'''3. Media as Extension''':
The wheel is an extension of the foot. The book is an extension of the eye. The internet is an extension of the '''Nervous System'''. Because our media is now "everywhere," our nervous system is effectively outside our bodies, making us highly vulnerable to the "noise" and "stress" of the global environment.

'''Cultivation Theory''': This theory suggests that if you watch a lot of television, you start to believe that the real world is as dangerous and violent as the one on screen. This is called "Mean World Syndrome."
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