Editing Conceptual Metaphor Theory (section)

== <span style="color: #FFFFFF;">Understanding</span> ==
Conceptual Metaphor Theory is understood through '''Scaffolding''' and '''Consequences'''.

'''1. The "Physical" Foundation (Image Schemas)''':
How do we understand "Control"?
* We use the **Image Schema** of "Force."
* "He has a 'Strong hold' on the company." "She 'Pushed' the law through."
* Our "Abstract Power" is modeled on our "Physical Strength."
* CMT shows that "Human Reason" is "Fleshy"—it is built on the "Geometry of the Body."

'''2. The "Hidden" Logic (Entailments)''':
A metaphor is a "Package Deal."
* If we say **"LOVE IS A JOURNEY,"** we accept all the "Travel Logic":
* "We're stuck in a rut." "We're going in different directions." "The relationship has reached a dead end."
* By "Choosing the Metaphor," we "Choose the Problems."
* If we saw **"LOVE IS A NUTRIENT,"** the "Logic" would be different: "Our love is starving," "We need to feed our relationship."
* This "Hidden Logic" determines how we "Fix" our lives.

'''3. The "Unconscious" Filter (Framing)''':
(See Article 489). CMT argues that we don't "Know" we are using metaphors.
* When we say "The stock market 'Crashed'," we aren't "Being Poetic."
* We "Actually See" the market as a "Physical Vehicle" that can "Hit a Wall."
* This "Automatic Thinking" is what makes metaphors so "Powerful"—they define "Reality" without us noticing.

'''Lakoff’s 'Invariance Principle' '''': A key insight. We only map "Topographical Structure." In the metaphor **"IDEAS ARE FOOD,"** we map "Eating" (Taking in), "Digestion" (Processing), and "Taste" (Quality). But we **don't** map "Cooking" or "Washing Dishes." The brain "Pick and Chooses" the parts of the Source that "Fit" the Target.
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