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The Sociology of Networks
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== <span style="color: #FFFFFF;">Remembering</span> == * '''Social Network Analysis (SNA)''' β The sociological study of social structures through the use of networks and graph theory. * '''Social Capital''' β The "Value" of your social network (The "Trust" and "Resources" you can access through your friends). ** '''Bonding Capital''' β Deep ties within a group (e.g., Family/Close friends); good for "Support." ** '''Bridging Capital''' β Weak ties between groups (e.g., Acquaintances); good for "New Ideas/Opportunities." * '''Mark Granovetter''' β The sociologist who discovered "The Strength of Weak Ties." * '''James Coleman''' β The theorist who defined "Social Capital" as a resource for "Action." * '''Robert Putnam''' β The author of "Bowling Alone," who argued that modern society is "Losing its Social Capital" as we stop joining clubs. * '''Homophily''' (Assortative Mixing) β The tendency of individuals to associate and bond with "Similar" others (The "Echo Chamber" effect). * '''Status''' β Your "Rank" in a network, often determined by who is "Looking up" to you. * '''Brokerage''' β The power of "Connecting" two groups that don't talk to each other (Filling a "Structural Hole"). * '''Transitivity''' β The likelihood that "If A knows B, and B knows C, then A also knows C" (The "Triangle" of friendship). * '''The Small World Phenomenon''' β The discovery that everyone is only "Six steps away" from everyone else on Earth. </div> <div style="background-color: #006400; color: #FFFFFF; padding: 20px; border-radius: 8px; margin-bottom: 15px;">
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