Editing The Medium is the Message (section)

== <span style="color: #FFFFFF;">Remembering</span> ==
* '''The Medium is the Message''' — (Marshall McLuhan, 1964). The "Principle" that the "Form" of a medium "Embeds Itself" in any message it transmits, "Creating" a "Unique Relationship."
* '''Marshall McLuhan''' — The "Oracle of the Electronic Age": a "Canadian Scholar" who "Predicted" the **"World Wide Web"** 30 years before it existed.
* '''The Global Village''' — McLuhan’s "Vision": how "Electronic Media" "Collapses" "Time and Space," "Connecting" the "Whole World" into a "Single, Instantaneous Community."
* '''Extensions of Man''' — The "Idea" that "Tools" (Media) are "Extensions" of our "Physical or Nervous Systems" (e.g., 'The Wheel is an extension of the foot'; 'Radio is an extension of the ear').
* '''Hot Media''' — "High-Definition" media that "Engages" a "Single Sense" and "Requires" "Low Participation" (e.g., 'Film,' 'Radio,' 'Print').
* '''Cool Media''' — "Low-Definition" media that "Requires" "High Participation" from the user to "Fill in the Blanks" (e.g., 'Television,' 'Comics,' 'Phone Conversations').
* '''Tetrad of Media Effects''' — A "Four-Part Map" to "Analyze" any new tool: (1) What does it Enhance? (2) What does it Obsolesce? (3) What does it Retrieve? (4) What does it Reverse into?
* '''Narcissus Narcosis''' — The "Idea" that we are "Mesmerized" and "Numbed" by our "Own Technological Extensions," "Mistaking" them for "Reality."
* '''The Gutenberg Galaxy''' — McLuhan’s "History" of how the **"Printing Press"** "Created" "Individualism," "Nationalism," and "Linear Logic."
* '''Orality vs. Literacy''' — The "Shift" from "Listening" (Ear-centered/Collective) to "Reading" (Eye-centered/Individual).
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