Editing The Deficit Model (section)

== <span style="color: #FFFFFF;">Remembering</span> ==
* '''The Deficit Model''' — The assumption that public "Resistance" to science is based on a "Deficit" of "Scientific Literacy."
* '''Scientific Literacy''' — The "Knowledge" of scientific "Facts" and "Methods" (e.g., 'Knowing how a vaccine works').
* '''Top-Down Communication''' — A one-way flow where "Experts" "Lecture" the "Public" without listening to them.
* '''Public Understanding of Science (PUS)''' — The field of study focused on "Improving" the public's "Knowledge" of science.
* '''Cognitive Bias''' — The "Mental Shortcuts" (see Article 129) that prevent people from "Accepting new facts" (e.g., 'Confirmation Bias').
* '''Cultural Cognition''' — The theory that people "Filter Science" through their "Social Values" (e.g., 'Does this fact help my political team?').
* '''Identity-Protective Cognition''' — When people "Reject a fact" because accepting it would "Alienate them" from their "Community."
* '''Dialogue Model''' — The "Opposite" of the Deficit Model: a "Two-Way" conversation where "Public Values" are as important as "Scientific Facts."
* '''Expertise''' — The "Social Status" of having "High Knowledge" in a field.
* '''Trust''' — The "Essential Ingredient" of communication: without "Trust," the "Facts" are ignored.
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