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== <span style="color: #FFFFFF;">Remembering</span> == * '''Semiotics''' β The study of signs and symbols and their use or interpretation. * '''Sign''' β Anything that "Stands for" something else (e.g., a "Golden Arches" sign stands for McDonald's). * '''The Two Parts of a Sign (Saussure)''': ** '''Signifier''' β The "Physical form" (The sound of the word 'Dog' or the drawing of a dog). ** '''Signified''' β The "Concept" in your head (The idea of a four-legged barking animal). * '''Peirceβs Three Types of Signs''': ** '''Icon''' β A sign that "Looks like" what it means (e.g., a picture of a fire). ** '''Index''' β A sign that has a "Direct connection" to what it means (e.g., "Smoke" is an index of "Fire"). ** '''Symbol''' β A sign that has an "Arbitrary connection" (e.g., the word "FIRE" has nothing to do with heat; we just agreed on it). * '''Denotation''' β The "Literal" or "Dictionary" meaning of a sign (e.g., "Rose" = A red flower). * '''Connotation''' β The "Emotional" or "Cultural" meaning (e.g., "Rose" = Love, Passion, or Romance). * '''Myth''' β Roland Barthes's idea that culture takes a sign and turns it into a "Natural truth" (e.g., "Diamonds" = "Eternal Love"). * '''Intertextuality''' β The idea that every sign "Refers" to other signs (e.g., a movie that "Winks" at another movie). * '''Paradigm''' β A "Category" of signs you can choose from (e.g., the menu at a restaurant). * '''Syntagm''' β The "Sequence" or "Order" of signs (e.g., the order of a 3-course meal). </div> <div style="background-color: #006400; color: #FFFFFF; padding: 20px; border-radius: 8px; margin-bottom: 15px;">
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