Editing Risk Communication (section)

== <span style="color: #FFFFFF;">Remembering</span> ==
* '''Risk Communication''' — The "Exchange of Information" and "Advice" between "Experts" and "People" who face a "Threat" to their "Health," "Safety," or "Environment."
* '''Hazard vs. Risk''' — **Hazard** is the "Thing that can hurt you" (e.g. 'A Shark'); **Risk** is the "Probability" it will happen (e.g. 'If you swim in the ocean').
* '''Heuristics''' (see Article 129) — The "Mental Shortcuts" our brain uses to "Judge Danger" (e.g., 'Availability Heuristic': if I saw it on the news, I think it is common).
* '''The Precautionary Principle''' — The ethical rule that if a "New Technology" or "Act" has a "Risk of Severe Harm," we should "Wait and be Careful" even if we "Don't have 100% proof" yet.
* '''Outrage Factors''' (Sandman) — The "Non-Scientific" things that make people "Angry" about a risk (e.g., 'Is it Fair?', 'Is it Voluntary?', 'Is it Natural?').
* '''Uncertainty''' — The "Gap in Knowledge": Risk communication must explain "What we know" and "What we are still learning."
* '''Trust''' — The "Currency" of risk: if the public "Doesn't Trust the Source" (e.g. 'Big Pharma' or 'The Government'), they will "Reject the warning."
* '''Crisis Communication''' — A specialized form of risk comms during an "Immediate Disaster" (e.g., 'A Nuclear Leak' or 'A Flood').
* '''Risk Perception''' — How "Regular People" "Feel" about a danger (often very different from the 'Math').
* '''Framing''' — The "Way" a risk is "Described" (e.g., '90% Survival rate' vs '10% Death rate').
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