Editing Nudge Theory (section)

== <span style="color: #FFFFFF;">Remembering</span> ==
* '''Nudge''' — Any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options.
* '''Choice Architecture''' — The design of the different ways in which choices can be presented to consumers.
* '''Default Option''' — The choice that is pre-selected if a user does nothing (one of the most powerful nudges).
* '''Social Proof''' — The tendency to do what others are doing (e.g., "9 out of 10 people in your neighborhood recycle").
* '''Incentive''' — A reward or cost added to an option (nudges usually avoid financial incentives).
* '''Libertarian Paternalism''' — The philosophy of guiding people toward better choices while preserving their freedom to choose otherwise.
* '''Sludge''' — The opposite of a nudge; making it harder to do something "Good" (like a 10-page form to get a refund).
* '''Priming''' — Using subtle cues to influence behavior (like the smell of fresh bread to encourage buying groceries).
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