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Negotiation
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== <span style="color: #FFFFFF;">Remembering</span> == Key terms: * '''BATNA''' (Best Alternative to a Negotiated Agreement) � what you will do if talks fail. The stronger your BATNA, the more leverage you have. * '''Reservation price''' � the least favorable deal you are willing to accept; your walk-away point. * '''ZOPA''' (Zone of Possible Agreement) � the range between both parties' reservation prices where a deal can exist. If there is no ZOPA, no deal is possible. * '''Anchor''' � the first number or offer put on the table. It disproportionately shapes the final outcome. * '''Distributive negotiation''' � a fixed-pie situation where one party's gain is the other's loss (e.g., haggling over a car price). * '''Integrative negotiation''' � a situation where both parties can create additional value by trading across issues of different priority. * '''Concession''' � giving up something in exchange for something else (or as a goodwill gesture). * '''Interests vs. positions''' � a position is what someone says they want; an interest is why they want it. Negotiating on interests opens more solutions. * '''Logrolling''' � trading concessions on different issues so each party gives up what it values less and gains what it values more. </div> <div style="background-color: #006400; color: #FFFFFF; padding: 20px; border-radius: 8px; margin-bottom: 15px;">
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