Editing Media as Message (section)

== <span style="color: #FFFFFF;">Remembering</span> ==
* '''"The Medium is the Message"''' — Marshall McLuhan's famous phrase (1964) meaning that the "Form" of a medium embeds itself in any message it transmits, creating a symbiotic relationship.
* '''Marshall McLuhan''' — The Canadian media theorist who predicted the internet and was known as the "Oracle of the Electronic Age."
* '''Medium''' (plural Media) — An "Extension" of the human body or mind (e.g., the Wheel is an extension of the Foot; the Book is an extension of the Eye).
* '''The Global Village''' — McLuhan's prediction that electronic media would "Shrink" the world, making everyone "Connected" and "Responsible" for each other.
* '''Hot Media''' — Media that provides a "High Amount of Data" and requires "Low Participation" from the user (e.g., Film, Radio, Photography). They "Fill up" one sense completely.
* '''Cool Media''' — Media that provides "Low Data" and requires "High Participation" to fill in the gaps (e.g., TV, Comics, The Telephone). They are "Interactive."
* '''The Gutenberg Galaxy''' — The era of human history (1440-1960) defined by the "Printing Press" and "Linear Thinking."
* '''Narcissus Narcosis''' — The "Numbing" effect of new technology; we become so "Dazzled" by our tools that we don't realize how they are changing us.
* '''Tetrad of Media Effects''' — McLuhan's four questions for any new technology:
# What does it **Enhance**?
# What does it **Obsolesce** (make useless)?
# What does it **Retrieve** from the past?
# What does it **Reverse** into when pushed to its limit?
</div>

<div style="background-color: #006400; color: #FFFFFF; padding: 20px; border-radius: 8px; margin-bottom: 15px;">