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Conceptual Metaphor Theory
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== <span style="color: #FFFFFF;">Remembering</span> == * '''Conceptual Metaphor''' β A "Cognitive Link" where we understand domain A (Target) in terms of domain B (Source). * '''Cross-Domain Mapping''' β The set of "Links" between the parts of the two domains (e.g., 'THE MIND IS A MACHINE' β 'Thinking is Processing'). * '''Source Domain''' β The "Familiar, Concrete" idea (e.g., 'Journeys,' 'Buildings,' 'War'). * '''Target Domain''' β The "Abstract, Mysterious" idea (e.g., 'Life,' 'Theories,' 'Argument'). * '''The Invariance Principle''' β The rule that we only map "Structure" that doesn't "Contradict" the target (e.g., in 'LIFE IS A JOURNEY,' you can 'Get lost,' but you don't 'Buy a ticket'). * '''Primary Metaphor''' (Grady) β Universal links built in childhood (e.g., 'MORE IS UP' because when you add stuff to a pile, it gets higher). * '''Image Schemas''' β Simple "Shapes" in the mind (e.g., 'Container,' 'Path,' 'Balance') that form the "Basis" of metaphors. * '''Blended Space''' (Gilles Fauconnier) β The "Mental Sandbox" where we mix the Source and Target to create "New Ideas." * '''Entailment''' β The "Logical baggage" a metaphor brings (e.g., if 'TIME IS MONEY,' then time can be 'Borrowed' or 'Stolen'). * '''Unidirectional''' β Metaphors usually go from "Physical" to "Abstract," rarely the other way (We say 'Life is a movie,' not 'A movie is a life'). </div> <div style="background-color: #006400; color: #FFFFFF; padding: 20px; border-radius: 8px; margin-bottom: 15px;">
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