Editing Classical Rhetoric (section)

== <span style="color: #FFFFFF;">Remembering</span> ==
* '''Rhetoric''' — The art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.
* '''The Three Pillars of Persuasion''' (Aristotle):
** '''Ethos''' — The appeal to "Character" or "Credibility" (Why should we trust you?).
** '''Pathos''' — The appeal to "Emotion" (How do you make us feel?).
** '''Logos''' — The appeal to "Logic" and "Reason" (What are the facts?).
* '''Kairos''' — The "Golden Moment"; the art of saying the "Right thing" at the "Right time."
* '''The Five Canons of Rhetoric''':
# '''Invention''' — Finding the best arguments.
# '''Arrangement''' — Organizing the speech for maximum impact.
# '''Style''' — Choosing the right words and metaphors.
# '''Memory''' — Mastering the material so you don't need notes.
# '''Delivery''' — The use of voice, gesture, and presence.
* '''Sophists''' — The early teachers of rhetoric who believed that "Persuasion" was more important than "Truth."
* '''Enthymeme''' — A "Logical Argument" where one part is "Hidden" because the audience already knows it (e.g., "He is a man, therefore he is mortal").
* '''Metaphor''' — A figure of speech that "Connects" two unrelated things to explain a complex idea simply.
* '''Topoi''' — "Common Places" or standard patterns of argument that always work (e.g., "Comparison" or "Cause and Effect").
* '''Demosthenes''' — The greatest orator of Greece, who practiced speaking with "Pebbles in his mouth" to improve his delivery.
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