Editing Attitudes and Persuasion (section)

== <span style="color: #FFFFFF;">Remembering</span> ==
* '''Attitude''' — A "Evaluative Judgment" of an object, person, or idea (e.g., 'I like Apples'). It has three parts: **Affective** (Feeling), **Behavioral** (Action), and **Cognitive** (Thought).
* '''Persuasion''' — The process by which a message induces change in beliefs, attitudes, or behaviors.
* '''Elaboration Likelihood Model (ELM)''':
** '''Central Route''' — Persuading through "Logic, Facts, and Thinking" (requires a motivated audience).
** '''Peripheral Route''' — Persuading through "Cues" like "Beauty, Music, and Famous People" (works on people who aren't paying attention).
* '''Cognitive Dissonance''' — The "Mental Tension" felt when a person holds "Two Conflicting Beliefs" (e.g., 'I am a healthy person' + 'I smoke').
* '''Self-Perception Theory''' — The idea that we "Observe our own behavior" to "Figure out what our attitude is" (e.g., 'I must like this music because I'm dancing to it').
* '''Balance Theory''' — The "Triangle of Relations": we want to "Like what our friends like" and "Dislike what our enemies like."
* '''Foot-in-the-Door''' — Starting with a "Small request" to make it more likely they will say "Yes" to a "Large request" later.
* '''Door-in-the-Face''' — Starting with a "Huge request" (that they reject) to make a "Small request" look "Reasonable" by comparison.
* '''Sleeper Effect''' — When you "Forget the source" of a message but "Remember the message," causing you to believe it later even if the source was bad.
* '''Reactance''' — The "Boiling Anger" felt when someone "Tells you what to do," causing you to do the "Opposite" just to prove your freedom.
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